Cannes Lions

Brighter Selfies

OGILVY ARGENTINA, Buenos Aires / SC JOHNSON / 2018

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

Overview

Description

Blem® is a leading brand of furniture polish in Argentina that cleans all kinds of surfaces, but most people think we only clean wood. But Blem® products clean so much more and we wanted to increase awareness that it works on materials ranging from electronics to stainless steel. To show this we drew a link between the moment of satisfaction that we feel when we finish cleaning and that moment when we feel so good about ourselves that we take a selfie. All of this, happening next to shiny and spotless surfaces that can now be cleaned and renewed with Blem® products.

Similar Campaigns

12 items

Promosquito

ALMAPBBDO, Sao paulo

Promosquito

2024, SC JOHNSON

(opens in a new tab)