How do we make our product, which has brand assets of animated bugs, stand out in a crowded market of products that also use animated bugs?

105 days is about the duration of an Australian summer. But where do pests go on their summer holiday? Inside your home. Our solution was to design illustrated travel posters for our signature Raid bugs borrowing from iconic, vintage travel posters. Raid Automatic Advanced CANCELS those holiday plans because of the continuous protection.

The campaign provided an increase in purchase of Raid pest control products (+12%) and a high level of purchase consideration in the future (+85%).