TalkTalk brings people together by offering free phone calls and free broadband forever. To bring its much loved TV advertising to life online we created a tool that allows users to draw and then see their sketches turned into animations using our animated TalkTalk people. The animations can then be saved into a gallery and sent to friends. The gallery can be browsed by anyone and features all users' drawings. Refreshing and fun, it's a charming way to engage consumers, letting them own the brand's visual attributes by creating and sharing something of their own.