Cannes Lions

BROADBAND

SPECIAL GROUP, Auckland / ORCON BROADBAND / 2010

Awards:

1 Grand Prix Cannes Lions
1 Gold Cannes Lions
2 Bronze Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Iggy was keen on the collaborative and technological nature of the project right away.For the live event, a prodcution team from NZ went to Iggy at Crescent Moon Studios, Miami. They set up 9 laptops running a live connection through Skype. Another production team was set up at the Production company offices in Auckland NZ.

One person production teams went out to the homes of each of the 9 band members around NZ, to oversee the audio/visual technicalities. The captured audio content was re-mixed at Roundhead Studios in Auckland.

Outcome

The campaign caused an explosion of interest when it launched. It was picked up by national press, prime time current affairs TV shows, websites and blogs all over the world. Orcon’s gained thousands of facebook friends in just 2 weeks.We received 200 auditions in 10 days, which were viewed over 100,000 times. The campaign generated over $650,000 of unpaid media coverage before the TV ad had even run.Sales after the campaign now exceed daily sales targets by 3 to 4 times.

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