Cannes Lions
KING, Stockholm / COMHEM / 2011
Overview
Entries
Credits
Description
The Internet service provider ComHem has a communication strategy of picking up Internet phenomenon and making it “theirs”. This to reach their target group (young heavy users of Internet) In this case we made a spoof of the widely spread YouTube meme OMG Cat, showing what the cat actually is watching (a commercial telling how extremely good and reliable the XXL 100 Broadband from ComHem is).
Similar Campaigns
12 items