ComHem is one of Sweden’s largest providers of Broadband and Digital-TV. They have been facing a similar situation in Sweden as Comcast in the US – they have not been very well thought of among many customers and their adverts have been detested. Having that in mind, the ad characters Judit & Judit had quite an uphill slope to climb when they where launched in the spring of 2009. Judit & Judit “work” at the customer helpdesk and their job is to answer questions, demonstrate new products and to inform the public about offers. At first Judit & Judit was perhaps not wholeheartedly embraced by the audience, which most certainly had much to do with the overall state of the Com Hem brand. But both the concept and the ComHem brand definitely took a huge heap in popularity in the fall of 2009 – solely thanks’ to YouTube Hits by Judit & Judit.