Create an identity and packaging design for the new-to-world brand, Brooks Dry Cider of California.

Illustrated in pen and ink, Brooks is captured skydiving, riding his bikes and crusing in his vintage Thunderbird. Finishing each bottle reveals Brooks in all his glory on the reverse of each label. Each moment we encounter the brand we Get Brooks Dry.

Originally a local product exclusively for the Bay Area, Brooks has made his way across the great state of California. Recently he was picked up Trader Joes nationally, now Brooks is poised to take over America. Grrr.