Cannes Lions
BBH, New York / GOOGLE / 2010
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BBH NY launched the Google Chrome browser in Europe with “Chrome Features”, 8 interactive videos on YouTube that brought to life key features of the Chrome browser. Handmade contraptions were built to illustrate each feature, making the videos more innovative, lo-fi product demos than splashy spots. And each experiment was shot in-camera, adding to the earnestness, authenticity and subtle geekery of the Google brand.
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