To achieve this objective, we are considering creating an award for the distributor who demonstrates most care for the environment, which will involve them in activities and generate a reaction in the media.

We asked them to participate in a mailing in which Mother Nature, the sea, the sky, and the forests conveyed the importance of recommending household appliance that respect the environment. This message contained images showing their beauty and importance for everyone.

Results could not have been better. All distributors decided to participate and although, e award will not be presented until September, already sales of ecologically oriented electrical appliances have increased. Mother Nature is the best person to convince us to act for the good of all.