Cannes Lions

BUCKLEY'S COUGH RELIEF

SAATCHI & SAATCHI, Toronto / NOVARTIS / 2006

Film

Overview

Entries

Credits

Overview

Description

A group of real life individuals grimaces and groans. A lively country track repeats the lyric “Everything's gonna be alright”. We then realize they have just tried Buckley’s cough syrup for the very first time. This gives life to the line “It tastes awful and it works”.

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