This is actually a media idea. We wrote and arranged a series of spots which sounded like what the Germans call 'Schlager': easy listening music with simple and kitschy lyrics, very popular amongst the elderly in Germany.We aired these spots exclusively on Germany’s most famous Schlager-radio. And what seems like just another cheesy love song held a surprise for the listeners.Due to measure, rhyme and rhythm, a one-to-one translation was not possible. We adapted the songs and kept the core message.