The response was great, funny and unexpected, sending the use of the sauce to the skies. Instead of distributing our product twice a month to Cinemex, we are doing it weekly.

The price of the water proof stickers was ridicuously low: less than $300 USD, plus the implementation. The results were amazing: we were the number 1 Extra Hot Sauce already, but we are selling almost twice as much at cinemas as before.