Cannes Lions

BUFALO EXTRA HOT SAUCE

DDB MEXICO, Mexico City / HERDEZ / 2008

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Overview

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Credits

Overview

Execution

The response was great, funny and unexpected, sending the use of the sauce to the skies. Instead of distributing our product twice a month to Cinemex, we are doing it weekly.

Outcome

The price of the water proof stickers was ridicuously low: less than $300 USD, plus the implementation. The results were amazing: we were the number 1 Extra Hot Sauce already, but we are selling almost twice as much at cinemas as before.

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