Cannes Lions
DDB MEXICO, Mexico City / HERDEZ / 2009
Overview
Entries
Credits
Description
We open on a dark figure walking in the rain at night. It stops in front of a door and knocks. A light turns on and the door opens, letting us see that the dark character in fact is a sad and tired tinman. He enters the house slowly, welcomed by an older tinwoman. We're now in the kitchen, where the tinman is sitting down and the tinwoman is trying to comfort him.We see her reach a cupboard and grab a can of Herdez's sweet corn, she opensa little door on the tinman's chest, where we his heart is supposed to beand places the can in there. The tinman smiles while the tinwoman hugs himwith tenderness. A super appears: "It's not only food: Herdez."
Similar Campaigns
11 items