Cannes Lions

BUITONI PASTA

PUBLICIS NEW YORK, New York / NESTLE / 2010

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Overview

Entries

Credits

Overview

Execution

For two months, 47 millions New Yorkers viewed “The Italian Art of Food” Exhibition in Union Square Station. The show included an artist video, an audio tour and museum guards distributing gallery guides with an incentive to purchase Buitoni at local retail stores. More Buitoni was sold in 24 hours than is usually sold in a month and had to be restocked constantly. And brand recall went up 94%.

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