Cannes Lions

'BULLET TRAIN'

FRAMESTORE, New York / QUALCOMM / 2015

Film
Case Film
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Overview

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Credits

Overview

Description

To prove just how fast the Qualcomm Snapdragon processor works for its customers, this spot is executed as an epic movie trailer.

The story follows the character of the dragon throughout the work to illustrate the speed of the device, evolving from mountain tops to speeding trains. We get glimpses of the dragon barreling past lumber jacks, snow boarders, fire-breathing monsters, and an evil wizard until it finally finds itself in the lab and ends at its final destination- in the Qualcomm smartphone.

Execution

The winter scene was shot in Vancouver in September, which required us to go back for snow creation and matte painting.

Additionally, our VFX team was responsible for the 2D elements, lighting, modelling, rigging, texturing, tracking, and finally editing the spot. The work spanned sky replacement, rig removal, color grading, environment creation, and the unique creation and design of the dragon character after concepting.

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