Don’t go to bed before the King. Consider yourself warned. Shows the king playing a prank on a sleeping victim.

Fast food movie tie-ins: The final frontier. They're as old as summer blockbusters, and just as predictable. How could BURGER KING breathe new life into an otherwise stale genre? Simple. We fused the BK world with the Star Trek universe with the invention of Kingons. These half King, half Klingon bad guys had one thing on their mind: your Star Trek collectible glasses—and they employ their own special brand of playground brutality to get what they want. Enter the Kingon Defense Academy—online training centre and mockery of thousands of similar sites and video series—a place where cadets could learn the ways of the KDA by watching tutorials, and earn a series of ranks and badges in the process. The site went viral in hours, grabbing widespread media coverage, cheers from the tens of thousands of Trekkies who participated, and highly-opinionated suggestions from those that didn't. Star Trek glasses became a must-have Trekcessory overnight and, almost as importantly, Star Trek fans learned to defend themselves from intergalactic and terrestrial bullies.

The site went viral in hours, grabbing widespread media coverage, cheers from the tens of thousands of Trekkies who participated, and highly-opinionated suggestions from those that didn't. Star Trek glasses became a must-have Trekcessory overnight. Almost as importantly, Star Trek fans learned to defend themselves from intergalactic and terrestrial bullies. Not that they’d ever need it.