Cannes Lions
TONIC COMMUNICATIONS, Dubai / BURGER KING / 2010
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Description
'Have It Your Way' is a state of mind. In this copy, our Superfans are 2 Saudi guys holidaying in the United States. When faced with the most basic stereotyping they decide to 'have it their way' with the girls... This is also the first time, a copy running in the Middle-East uses gibberish Arabic, as imagined by non-speakers, instead of colloquial Arabic.
In this ad, the guys have the girls believing they ride around on camels.