We wanted a well-balanced, streamlined art direction that would capture the essence of our concept. The challenge was to convey the idea visually in the simplest way possible, while also ensuring the easter eggs were prominent enough to be noticed & recognized. Each object was selected and designed to be easily spotted as a nod to competitors’ assets and iconic imagery.

Execution-wise, we used 3D illustration to craft a true-to-life visual experience with realistic shadows, light, shapes, volumes, and so on.

The execution process started off with sketches, next, CGI and modelling to customize the objects that we felt were emblematic of the two brands and made sure they made sense in the context of a front door setup: Ronald's bench, umbrella stand shaped like a McDonald's fry cone, bucket-shaped flowerpot ,chicken door knob. Our goal was to strike on something simple but effective.