Cannes Lions

FURNITURE

GRIMM GALLUN HOLTAPPELS, Hamburg / IKEA / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

IKEA released 1,154 new products, and in order to present them on the Internet, we actually did just that, with a big show incorporating almost all of the products and hosted by a ‘show master’ and two co-presenters. Divided into 40 chapters, it spanned more than 70 minutes, broadcasting the range of products in the style of a live, streamed show.

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