Cannes Lions

Buri Nazar Wale Tera Call Laal

CHROME PICTURES, Mumbai / TRUECALLER / 2023

Film

Overview

Entries

Credits

Overview

Background

Everyone needs to be protected from the menace of unwanted communication.

It's an humble attempt to leave a mark on the audience with the use of the ‘laal rang'.The message is to leave an impact with the use of colour red to signify scam/harassment calls, seamlessly tying back to the popular saying –‘Buri nazar wale tera muh kala’. It aims to create a safe space in the world of online communication.

Execution

The film opens on a group of women in a small town of India. They all have surrounded a guy in the middle of the village. And one by one start applying red colour on his face. There's anger, relief, catharsis on their faces and a final celebration. The voice over says – “Now it will be easy to identify those who harasses us. On Truecaller, they will be marked Red. If you have an evil eye, your face will be Red.” The mobile screen and the brand logo appear.

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