Cannes Lions
FCBi , London / MOTOROLA / 2006
Overview
Entries
Credits
Description
Dynamic global Motorola and Burton campaign site. The site was developed to both promote the Motorola Burton Audex product range and promote Motorola as the key sponsor for the Burton Open snowboarding championship.The campaign site is aimed at active 15-30 year olds and was available in English, Italian and Japanese.
The site continues to be updated live from the six global events, featuring video highlights and images directly from the mountain to the site and mobiles. Additional content included downloadable desktops and screensavers which were hidden within the site, competitions, event profiles and riders blogs.
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