To celebrate the design of the product in a way that looked and felt as simple, graphic, and colorful as the iPhone 5c.

We partnered with Tumblr and designed a custom page, isee5c, that aggregated all of our content. During one month, we released at least one animation per day, exploring different color stories about everything from cultural events like Carnival in Brazil, to the first day of spring, and even topical social media themes like running Pac-Man on #TBT (Throwback Thursday).

The Tumblr reached over 1.2M views and generated over 1M engagements, becoming the most engaging Tumblr brand campaign in history, according to Tumblr.