The brief was to promote Westone’s noise isolating earphones.

We firstly arrived at our insight: the ultimate environment that blocks out noise is a soundproof room. And from that, our campaign was born. We created 3 intricately crafted posters that literally soundproofed some of the noisiest environments around – a packed underground train, a noisy café and a pedestrian tunnel in the thick of the city. Naturally, we placed the posters right next to these noisy environments in real life.

Thanks to the insight and the intricate design and crafting of the posters, the campaign became a representation of the product’s effectiveness. The campaign seemed to resonate with our audience. After all, we exceeded our client’s ambitious sales targets (for essentially a product that offered nothing new).