A non-linear interactive Flash demo that shows IBM Software’s cross-brand offerings for the Telecommunications industry. The demo uses a simulated city as a backdrop, providing a context for the real world telecommunications needs of large-scale businesses, and outlines four business challenges. Each challenge contains; a description and suggested solution; an animation of the software process; and a 'How it works' section, that conveys the relationship between the software, devices and/or businesses. IBM Software at Work visually represents complex application functionality, enabling users to learn exactly where IBM software adds value in different processes. The demo has met IBM’s goals for user click-through rates and lead generation.