Cannes Lions
WIEDEN+KENNEDY, Portland / SAMSUNG / 2016
Overview
Entries
Credits
Description
People have the most fun when it’s dark. It’s when we get together with friends, do things we wouldn’t normally do, and let out our wild side. And yet for some reason phones haven’t been made to take good pictures during the times when most of us are doing things we’d want to take pictures of. Samsung realized this and made a great low-light camera on a great phone.
Samsung offers up a humorous and obvious look at why you would want a phone that takes pictures in the dark.
Similar Campaigns
12 items