The proposition was simple: "Wimbledon is about great moments in tennis and IBM is in the business of delivering them". Since dynamic, real-time data from the game - is at the heart of what IBM delivers for Wimbledon, the solution seemed obvious.The campaign covered giant digital posters at UK railway stations delivering live, point-by-point match results; rich media MPU’s, banners and screensavers with live data feeds, with match results, order of play, who's on court, event statistics and news; cabs showing live feed scores on in-vehicle plasma screens – all demonstrating the On Demand capability of IBM.