Cannes Lions
WIEDEN + KENNEDY, Sao Paulo / MONDELEZ INTERNATIONAL / 2016
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In this film we see different people eat a 5Star chocolate bar and get extremely euphoric upon it, as if they felt they could do absolutely anything. Our characters go beyond their feelings and actually to do these absurd stunts – such as jumping out of a plane without a parachute, hitting a bear with a towel and eradicating the mafia with their bear hands. The result is the epic, ironic truth: they all fail miserably in a humorous and tragic way.
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