Our task for the new season is to draw attention to Kappa’s new BVB strip. Needless to say, the core target group is the Dortmund fans, the current ones and the budding ones.In line with our campaign motto of “Supplier to the world’s greatest team”, which follows on from the belief that Dortmund’s fans are a firm part of the team. We want to include real fans in the campaign as much as possible and give them the opportunity to become a part of the advertising for the strip.