Dubai Lynx
C-Class Launch
JUFFALI AUTOMOTIVE CO., Jeddah / MERCEDES BENZ / 2022
Overview
Entries
Credits
Overview
Background
Objectives
• Support Saudi Vision by sponsoring such event
• Introducing and lunching the new Mercedes-Benz C-Class
Idea
o C-Class (Displayed in fully red colored area that designed with Mercedes-Benz stars and fabric elements and aerial Yoga)
Strategy
Car Experts, Media and SDF Visitors
Execution
Execution
• Planning phase: 3 Weeks
• Communication phase: 1 week
• Execution phase: 17 days.
Outcome
• Over 300 visitors per day
• Over 30 media publications (Newspaper, online news sites)
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