Cannes Lions

C-CLASS COUPE

BBDO NORTH AMERICA, Toronto / MERCEDES BENZ / 2012

Awards:

1 Shortlisted Cannes Lions
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Overview

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Overview

Execution

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

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