Cannes Lions
WUGER BRANDS IN MOTION, Salzburg / PORSCHE / 2016
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What do the farmer and actor Tobias Moretti and the new Volkswagen Amarok have in common? Both of them are present on screens all over the world. A perfect team to advertise the "4MOTION all wheel drive" by Volkswagen.
Moretti nearly forgets an appointment and recognizes that he is late. You see him working in the woods which reffers to him being familiar to farming. He gets in the car and while driving backwards a fir gets stuck to the car. Thanks to the "intelligent all wheel drive" he doesn't even recognize the fir being stuck at the end of the car and gets to his appointment in time. The bellboy is astonished by the looks of the dirty car and Moretti getting out all suit up.
Nutzfahrzeuge = Commercial vehicles
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