Cannes Lions

NEW MINI COOPER

INTERONE WORLDWIDE, Munchen / BMW / 2007

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On www.mini.com/the-fan, users enter an interactive TV studio, in which a news broadcast is live on air. In the studio, users have the chance to find out everything about the new Mini, to explore the interior and exterior of the car and to successfully complete a virtual crash-test.As in the Mini Cooper Special, the backdrop is lively, full of unexpected situations and also features protagonists who perform independent of any user interaction.

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