Cannes Lions

VW GOLF BLUEMOTION

GRABARZ & PARTNER, Hamburg / VOLKSWAGEN / 2010

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We see a sequenze of moments in the life of a man: How he pulls the trail of his cat as a two-years-old. How, at five, he dresses his dog as a cowboy. As an eight-year-old he takes his hamster for a walk using the washing line as a lead. And other scenes in which he does not exactly treat nature respectually. A title frame appears: ”For those who have to make it up to nature.”Then we see a sequence of the meanwhile grown-up man, as he gets into a new Golf BlueMotion. A second title frame appears: “The new Golf BlueMotion. 99g CO2/km.”

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