We targeted several business districts and distributed our post it notes in the early hours, so that when people arrived at the office they found a note attached to the front of their computers which read: “Good morning, how about a test drive today”. The note was distributed throughout offices in the financial and business districts. When our target came to the office, before starting their computers, the first thing they noticed was an invitation remark on a post-it, which was surprising for them.

Awareness increased scores rapidly, a database was generated for CRM purposes and there was a 45% increase in average test drive figures, with 7,856 test driver's.