Cannes Lions

C-section Scar Campaign

SPARKLING, Mexico City / SAVE THE CHILDREN / 2016

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Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

According to data from the Organisation for Economic Co-operation and Development (OECD) in 2015, Mexico ranked first in teenage pregnancy, with thousand two hundred fifty two deliveries daily or a pregnancy per minute in children from 10 years, to adolescents. Curiously, one of the problems with less diffusion and interest among Mexican society.

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