Cannes Lions
C SERIES SPORTS PACK
GELISIM CREATIVE, Istanbul / MERCEDES BENZ / 2004
Overview
Entries
Credits
Overview
Description
A sports car is hard to control. Therefore we supposed that drivers' hands have to be powerful to control that car.
We prepared a kit in which there is a well-known tool to strengthen the hands and wanted drivers to test their power.
Outcome
Dealers made mailing to 6750 people. Result was incredible: MB Turk decided to import more C Series Sports Pack to meet the demands.
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