Cannes Lions

GARAGE SERVICE

BBDO GERMANY, Dusseldorf / MERCEDES BENZ / 2011

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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Floor graphics depicting a garage pit were displayed in parking spaces located in the vicinity of Mercedes-Benz branches. The message: The Mercedes-Benz Branch. Your On-Site Service Station.

Outcome

The Mercedes-Benz branch Stuttgart noticed a significantly higher number of inquiries for workshop appointments the instant the first floor sticker had been installed. When talking to staff members, many customers also pointed out that they thought this was a clever and humorous way of promoting the on-site service offer to drivers across Stuttgart – an idea they weren’t likely to forget.

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