Mercedes-Benz is once again showcasing digital innovations at CES in Las Vegas and announces exciting collaborations with various entertainment companies. The VISION EQXX technology program is to be staged as the central visitor experience: informative, eye-catching, immersive, and entertaining. The wide range of digital features is to be experienced directly in the production vehicle.

The VISION EQXX, the range wizard reaching over 1,000 km, deserves an equally spectacular stage: A kaleidoscope is used as the design principle to create seemingly endless perspectives and a strong image.

Every year, CES attracts tech enthusiasts from all over the world – an exciting platform Mercedes-Benz is using for years. Digital topics are staged as an interactive experience inside but also outside the vehicle: Embodying the path to an all-electric, sustainable, and luxurious future, the VISION EQXX technology program is the center of the visitor experience while available features can be experienced directly in two new production vehicles. The Superdackel, an artistic collaboration with SUPERPLASTIC®, is staged as the surprise element.

Themed “Tech to Desire”, the Mercedes-Benz brand presentation at CES 2023 unveils a number of exciting innovations and collaborations. The focal point of the presentation: The VISION EQXX with its innovative technological and digital themes. The record car is accompanied by four interactive media tables and finds its stage in the seemingly infinite depths of a walk-in kaleidoscope. Large mirror surfaces interact with an LED screen, immersing the kaleidoscope in different atmospheric worlds. Inside, visitors are surprised by the Superdackel and find the perfect spot for social media activities.

Visitors can directly explore digital features in two new production vehicles and get further information with the help of digital dashboards. Also, expert talks are held three times per day at the booth and explainers are on duty to guide the visitors.

Mercedes-Benz once again realized a multi-faceted brand presence at the CES. Digital topics were presented interactively, several collaborations with entertainment companies were unveiled and visitors were able to experience the groundbreaking VISION EQXX technology program.

The kaleidoscope had a strong long-distance effect, so that visitors were literally drawn into the booth. Executives and journalists used the built-up storyline to guide visitors and moderate the individual topics. The press picked-up on the strong motif of the kaleidoscope and the Superdackel, staged in the different color worlds at the end of the kaleidoscope, also became a popular motif, especially on social media.