Cannes Lions

CABLE TELEVISION NETWORKS

TASHIZAN, Tokyo / JUPITER TELECOMMUNICATIONS / 2011

Presentation Image

Overview

Entries

Credits

Overview

Description

1. Broadcasting 24 consecutive hours of original programs via Ustream. Series of 1 hour lesson classes in a school, where the production staff and cast performers present each program provided by Jupiter telecom.2. Lesson classes are taught to a single student for 24 hours straight without sleeping.3. Its answer is Japanese cultural background.4. Its reasons are 3 points: in school, supplementary lessons are taught, in addition to formal training. The annual telethon program is also broadcasted for 24 hour on Japanese TV stations. The program is broadcasted on the eve of Valentine's day.

Execution

The delivery - live broadcasts with ustream, and stores the past movies in YouTube.

And, it synchronized with social media (blog, twitter, and facebook, etc).And, buzz of the key word "Limitation for 24 hours" was created systematically.

Outcome

This PR plan is just one night:1. No.1 amount of ustream views in Japan2. Numerous posts on blogs followed by a total of 1,000,000 users3. More than 10,000 tweets4. 121 publications in news media5. More than 20 million gross impressions, the PR and promotion campaign had reached 15 times the original budget.

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