Cannes Lions

Journa-Rhythm

TBWA\HAKUHODO INC., Tokyo / THE ASAHI SHIMBUN COMPANY / 2022

Case Film
MP3 Original Language
Supporting Images

Overview

Entries

Credits

Overview

Execution

Journa-Rhythm is a new kind of news media, reported by journalists and hip-hop artists.

The artists responded to the articles and made into tracks in a way that would grab the Gen Z’s attention .

We also released a podcast that featured the artists and newspaper journalists deep diving into the meaning behind the songs.

This is audio content that responded to news headlines, with a punchline that encouraged an open dialogue on the social issues.

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12 items

3 Spikes Asia Awards
Journa-Rhythm

TBWA\HAKUHODO INC., Tokyo

Journa-Rhythm

2023, THE ASAHI SHIMBUN COMPANY

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