We wanted to focus on the most attractive channel in the package, National Geographic, so we made a brochure that looked as though a leopard had crawled into the recipients' letterboxes. When you open the letterbox, you can read in the brochure that you should get ready for National Geographic and 14 other channels which you can try for free if you connect.

The amount of UPC Customers in the campaign area increased by 105% during the campaign period of six weeks.