Cadillac has a history rich with passionate enthusiasts. Whether driving a classic 1955 Eldorado or a redesigned 2007 Escalade, Cadillac has a heritage that is ripe with stories, photographs, and personal legacies. Mycadillacstory.com was created as a digital forum where fans can engage directly with the brand. Here, consumers can not only experience exclusive Cadillac content but can also share their personalised stories with other members of the community. This digital initiative leverages an excitement that is a competitive advantage to Cadillac and assists with the marketing objective of re-igniting America’s love affair with the brand.