Cannes Lions

CADILLAC V-SERIES

ARC WORLDWIDE, Chicago / GENERAL MOTORS / 2005

Awards:

2 Shortlisted Cannes Lions
Presentation Image

Overview

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Credits

Overview

Description

Cadillac engineers created 3 vehicles that go 0-60 in under 5 seconds. We captured the power of Cadillac’s 5-second claim and partnered with film stars and the director of "Be Cool" to deliver a 5-second film contest at www.CadillacUnder5.com."Cadillac can build 3 cars that go from 0-60 in under 5. What can you do in under 5?" The "Be Cool" stars and director host the contest and site experience. Site incorporates hosts in innovative, entertaining and unexpected way. Site features exclusive images, behind-the-scenes videos, and special 5-second film clips from "Be Cool" and winning film submissions for contest.

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