Cannes Lions

CADILLAC V-SERIES

GM PLANWORKS, Detroit / GENERAL MOTORS / 2005

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The five-second TV spots were quick, intense, almost a blur: much like five seconds in a Cadillac would be. For consumers, seeing Cadillac’s 5-second-story told in a five-second format represents truth in packaging.

Outcome

Over 2.5 million Unique Page Views on CadillacUnder5.com. Over 1 million additional unique visitors to Cadillac.com (versus the prior year.) 39,859 additional requests for the location of a Cadillac dealer (versus prior year). 2,648 Five-second film entries received.

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