Talking on the phone while driving is illegal in Australia, yet 80% of young drivers admit they regularly do. VicRoads wanted a new way to engage with young drivers, so we developed the driving game CityGT. Using world-first technology, people could use their phones to wirelessly connect and play CityGT on the Melbourne Federation Square big screen. While playing, the game is suddenly hijacked by an unexpected phone call, reminding players about the dangers of talking on mobile phones while driving.

The CityGT launch was featured on all major news networks and generated significant amounts of online discussion. The game was downloaded over 30,000 times in its first month and rapidly climbed the list of 'Featured Apps' in the Apple iTunes store, eventually ranking number 3 in the ‘Hottest Apps’ section.