Cannes Lions

CAFÉ RESTAURANT

McCANN WORLDGROUP INDIA, Mumbai / COCCO'S CAFE / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

Coffee stimulates conversations. Conversations stimulate a lot of things. Which is why as a form of a conversation starter, we created a flicker book which used speech blurbs as a graphic form morphing into something else. The message at the end was: The power of conversation.

Outcome

Although the work started off as simple poster designs and we used the mediums of coasters, it created such a huge demand for the coaster designs, that the client had to sell these coasters apart from the coffee that they serve.

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