Cannes Lions
JWT, Buenos Aires / CALIFORNIA / 2005
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We create a relationship between the product and the character our mother nature, to give the product a nature atmosfera, and on the other hand, communicate the "break" situation, the consume situation where you almost drink these kinds of beverages. Obviously in a humorous way. The spot uses natural atmosphere to promote fruit juice. The spot does this in a humourous way, by situation at when you are almost drinking beverages.
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