Cannes Lions
CHEIL, Beijing / BEIJING ZIZAI TECHNOLOGY / 2014
Overview
Entries
Credits
Description
If we cannot find our phone, we usually just call it. But what if we cannot find our wallet, keys or U stick? Sometimes, we might joke around and say: call it.Well, maybe it’s not a joke. Now, we can really call it.
Execution
We aim our target at young consumers who are more likely to utilize new tech to make life easy. Thus, we have conveyed the message through APP, online video and website banner.
Outcome
APP downloads: 103865+
Sales have continually increasing after its launching. And the company has established itself as a pioneer enterprise in the industry.
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6 items