Cannes Lions
SONY MARKETING (JAPAN), Tokyo / SONY / 2005
Overview
Entries
Credits
Description
Target Audience: Consumer Electronics UsersCommunication Objective: Promotion of X-Application of Sony DVD Recorder PSX.Creative Strategy: We used real movies and GUI with synchronised verbal instructions and subtitles to promote the usability and the benefit of X-Application of PSX.Country: JapanLanguage: Japanese
Similar Campaigns
12 items