Cannes Lions

SONY PSX HARD DISK RECORDER

SONY MARKETING (JAPAN), Tokyo / SONY / 2005

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Target Audience: Consumer Electronics UsersCommunication Objective: Promotion of X-Application of Sony DVD Recorder PSX.Creative Strategy: We used real movies and GUI with synchronised verbal instructions and subtitles to promote the usability and the benefit of X-Application of PSX.Country: JapanLanguage: Japanese

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