Object:

The Olympus Pen Mini is an affordable compact camera with top features like super quality autofocus and face detection.

Concept:

Famous pieces of abstract art were used to show in a humorous way, that the Olympus Pen Mini autofocus and face detection could not be cheated: The camera always interprets the paintings right.

Target Audience:

Educated ambitious young people, who are looking for an affordable lifestyle compact camera.